Abstract: In the context of science and technological advancements, the media industry is experiencing new developments on a global scale. The need for economic efficiency and financial autonomy in media operations has become an inevitable trend, even in Vietnam. As a result, the economic aspect of media, in general, and journalism, in particular, has become a pressing topic discussed by managers, journalism training institutions, journalists, and experts. They are actively seeking sustainable development solutions for the media industry and strongly emphasize finding ways to enhance its economic viability. This article provides a comprehensive overview and raises awareness of the current state of economic practices in Vietnam’s media landscape. It delves into existing weaknesses and limitations and, thus, offers recommendations to enhance the economic effectiveness of the media sector in Vietnam in this new period.
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